MARKETING RESULTS INC. CELEBRATES 20 YEARS AS AN INDUSTRY LEADER
Marketing Results Inc. (MRI), a leading full-service casino marketing communications agency, announced today the celebration of 20 years in business.
/Nevada News Articles/ - HENDERSON, NV, February 29, 2008 - Marketing Results Inc. (MRI), a leading full-service casino marketing communications agency, announced today the celebration of 20 years in business.
The agency was conceived in March 1988 by Gary A. Border. Since then, MRI has matured within the industry, evolving its scope and offerings beyond database marketing to services that include: market research, brand and positioning, promotions, player¡¦s club development, operations support and pre-opening services for casinos, advertising and ecommerce. In 2006 the Advanced Intelligence Marketing (AIM„§) system was developed to empower clients with state-of-the-art business intelligence, campaign management and player development software system.
¡§Customer relations are not about transactions,¡¨ Border said. ¡§Gamblers want service and personality. We help our casino clients keep the dialogue open using cutting-edge technology. These communications enhance their brands and increase response rates to all database marketing efforts.¡¨
Since 1988 MRI has developed marketing solutions through scientific research and studying gamblers. These solutions reveal opportunities for growth in their casino clients¡¦ databases and ultimately lead to better communication and more loyal player relationships. Over the past twenty years the agency has assisted operations in opening 15 casinos, aiding in 6 major expansions, designing 22 player loyalty programs and serving 80 gaming clients, including the biggest names in the business.
About Marketing Results Inc. (MRI)
Headquartered in Henderson, Nevada, Marketing Results is a full-service marketing and communications agency that specializes in metropolitan casino resorts, Native American owned properties and Midwest riverboat and racino operations. Marketing Results has developed and provided software solutions for player development, campaign management and database management. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos in North American and Canadian gaming venues. www.marketingresults.net
About Advanced Intelligence Marketing (AIM):
AIM㤠is a state-of-the-art casino database marketing tool designed specifically to benefit the gaming industry using cutting-edge technology to deliver results, AIM empowers casino marketers to offer superior analysis. It is an easy to use, secure and accessible, in-house solution that turns data into meaningful marketing intelligence producing database reports segmented by key player characteristics. The AIM campaign management system creates efficiencies and productivity in database direct marketing. The system contains a player development module that connects marketers to the information about their best players. AIM was developed for casino marketers by casino marketers. www.mriaim.com
Press Release Contact Information:
Marikate Milone
Marketing Results Inc.
Account Services Coordinator
2900 W Horizon Ridge Pkwy
Henderson, NV
USA 89052
Voice: 7023613850
Fax: 7023612905
Website: Visit Our Website
